When I’m talking with my clients about what they post on social media, they tell me one of the biggest barriers is this fear of their feed being a page of me, me, me.

We’ve all seen it. In fact, I have even seen social media management companies whose own profiles look exactly like that. Read my blog post, try my service, get in contact with me.

But what is the alternative? What should a social feed look like?

The 80:20 Rule

The 80:20 rule of social media is

“80% OF YOUR SOCIAL MEDIA POSTS SHOULD INFORM, EDUCATE, ENTERTAIN. 20% SHOULD DIRECTLY PROMOTE YOUR BUSINESS.”

So for every ten tweets or Facebook posts you share, only two should directly promote your business. This might be a sale, a featured product or new service. Followers will accept this 20% if your 80% is good and interesting enough.

This rule sort of answers the question, but a lot of your own content might be stuff that informs, educates or entertains. So can you fill up the 80% with your own funny blog posts and weird thoughts?

Sort of.

There is a concept in the social marketing world called the Rule of Thirds.

It goes like this.

Three images describing what to post on social media. The first showing a New Blog Post page overlaid with the text 'Create'. The second is a group of people standing overlaid with the text 'Curate'. The final picture is a person sat at a computer with a muffin overlaid with 'Converse'.
The Rule of Thirds: A third of your social posts should be original content, a third should be curated content and the final third should be interactions with your followers and peers.

First Third – Share Your Content

This could be your blog posts, or just tweets with (interesting, educational or entertaining) thoughts and points of view.

Second Third – Share other people’s content.

Curated content is an important part of a social media strategy. This could be user-generated content, articles or posts from your industry and inspiration from complementary (but not direct competitor) brands. They might follow or like the tweet as thanks! Don’t forget to @ tag them!

Final Third – Interact With Your Followers

Retweets, conversations and replies. These conversations are public and are where real engagement happens.

I include retweets, shares or reposts in the final third rather than the second one, as they don’t take much effort. People see a retweet on Twitter as a social interaction rather than a true endorsement.

A share on Facebook is closer to true curated content, but can also be used as a way of encouraging or engaging with another social user.

So do I need to count every time I post on social?

Rules and advice on social media are overwhelming. They can take the joy out of it. So rather than seeing this rule as a limiting factor, why not use it as a tool instead?

If you want to do five tweets every day to promote your business, two of them can be somebody else’s content, and two of them replies and retweets. Now you only need to come up with one tweet showcasing original content. Fantastic!

“We live and breathe words.” Cassandra Clare

My name is Eleanor James and I am addicted to words. I consume them in vast quantities, and then expel them into notebooks and onto screens.

There are worse things!

2018 is the year that St Clair content came into existence and this isn’t a coincidence. I started the year with a big change in my life.

I left my job at the amazing creative agency Ready and moved home to Wales to start a year of writing dangerously.

The first six months of 2018 I spent helping my clients find the right words for their websites, print and social media.

I’ve also been working on articles and stories for various magazines and publishers and finishing my novel LIKE.

A little about me and my writing

I was born and raised in a small village in South Wales. For a short while, I worked as a Molecular Biologist. After falling asleep on a microscope, an incident that left me with red rings around my eyes for days, I realised that this career was not for me.

I turned to my true love — writing —working three jobs whilst studying to complete my Masters. My favourite job was in a traditional sweet shop because Sundays were quiet and I could write under the counter whilst sucking a sherbet lemon.

Now I create content for companies all over the country from my tiny cottage in South Wales and my days consist of writing and social media marketing.

I also work with other writers to help them develop their author brand and social media presence.

What is changing?

I have reached the stage in my freelance career where I either need to give it my all or give up. I am on the verge of making enough money to live completely from my freelancing, but my savings have run out.

So naturally, I decided to give it my all.

That’s why I finally made this website. I plan to blog about copywriting, SEO, finding freelance work and social media.

Here’s to a year of writing dangerously.

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Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec euismod, massa id ullamcorper ultrices, justo augue vestibulum ipsum, quis viverra nibh ante eu leo. Sed consequat volutpat mattis. Vivamus diam elit, efficitur vel hendrerit eu, luctus non est. Maecenas blandit mauris vel ante feugiat rutrum.Phasellus hendrerit nunc ac lacus aliquet rhoncus. Mauris ullamcorper turpis mauris, quis posuere elit consectetur sit amet. Fusce vel lectus nunc. Praesent dapibus velit sed felis placerat lacinia.

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Andrew Meredence

Ut eros magna, porta eget neque et, condimentum volutpat nulla. Sed ut ornare erat. Nunc vitae ex et nisl semper bibendum. Nullam ligula justo, vulputate nec ipsum ac, vestibulum rhoncus sem. Phasellus rhoncus ex ut nisi elementum rhoncus. Proin interdum mauris nec erat porttitor pharetra.

Quisque porttitor felis turpis. In fringilla magna libero, in consectetur quam lacinia ut. Phasellus tellus mi, dictum at felis nec, accumsan ultrices purus. Maecenas sodales urna nec lacus posuere, vel ultrices odio ultricies.

Donec malesuada libero vel mi ullamcorper tincidunt. Vivamus non nisi eget orci commodo feugiat ut sed est. Maecenas ultrices hendrerit euismod. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris sit amet viverra risus. Mauris vestibulum. Eget semper lacus. Praesent lacinia massa sed dolor mollis, nec laoreet orci mollis. Pellentesque maximus eleifend tellus. Duis ornare et justo nec scelerisque. Nunc a enim quis neque aliquet commodo ut eu massa. Etiam interdum tristique hendrerit.

Donec in diam non purus faucibus vestibulum. Fusce bibendum ligula euismod diam venenatis feugiat. Donec elementum auctor luctus. Aenean vitae diam in enim congue iaculis eget eget velit. Maecenas at nunc et tellus maximus tempor. Ut at risus quis libero sagittis varius. Curabitur ullamcorper sem non aliquet consectetur. Morbi eget risus nec lacus scelerisque egestas a quis velit.

Ut eros magna, porta eget neque et, condimentum volutpat nulla. Sed ut ornare erat. Nunc vitae ex et nisl semper bibendum.

Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec euismod, massa id ullamcorper ultrices, justo augue vestibulum ipsum, quis viverra nibh ante eu leo. Sed consequat volutpat mattis. Vivamus diam elit, efficitur vel hendrerit eu, luctus non est. Maecenas blandit mauris vel ante feugiat rutrum.Phasellus hendrerit nunc ac lacus aliquet rhoncus. Mauris ullamcorper turpis mauris, quis posuere elit consectetur sit amet. Fusce vel lectus nunc. Praesent dapibus velit sed felis placerat lacinia.

Donec in diam non purus faucibus vestibulum. Fusce bibendum ligula euismod diam venenatis feugiat. Donec elementum auctor luctus. Aenean vitae diam in enim congue iaculis eget eget velit. Maecenas at nunc et tellus.

Andrew Meredence

Ut eros magna, porta eget neque et, condimentum volutpat nulla. Sed ut ornare erat. Nunc vitae ex et nisl semper bibendum. Nullam ligula justo, vulputate nec ipsum ac, vestibulum rhoncus sem. Phasellus rhoncus ex ut nisi elementum rhoncus. Proin interdum mauris nec erat porttitor pharetra.

Quisque porttitor felis turpis. In fringilla magna libero, in consectetur quam lacinia ut. Phasellus tellus mi, dictum at felis nec, accumsan ultrices purus. Maecenas sodales urna nec lacus posuere, vel ultrices odio ultricies.

Night Shift

Uncategorized

March 27, 2017

Donec malesuada libero vel mi ullamcorper tincidunt. Vivamus non nisi eget orci commodo feugiat ut sed est. Maecenas ultrices hendrerit euismod. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris sit amet viverra risus. Mauris vestibulum. Eget semper lacus. Praesent lacinia massa sed dolor mollis, nec laoreet orci mollis. Pellentesque maximus eleifend tellus. Duis ornare et justo nec scelerisque. Nunc a enim quis neque aliquet commodo ut eu massa. Etiam interdum tristique hendrerit.

Donec in diam non purus faucibus vestibulum. Fusce bibendum ligula euismod diam venenatis feugiat. Donec elementum auctor luctus. Aenean vitae diam in enim congue iaculis eget eget velit. Maecenas at nunc et tellus maximus tempor. Ut at risus quis libero sagittis varius. Curabitur ullamcorper sem non aliquet consectetur. Morbi eget risus nec lacus scelerisque egestas a quis velit.

Ut eros magna, porta eget neque et, condimentum volutpat nulla. Sed ut ornare erat. Nunc vitae ex et nisl semper bibendum.

Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec euismod, massa id ullamcorper ultrices, justo augue vestibulum ipsum, quis viverra nibh ante eu leo. Sed consequat volutpat mattis. Vivamus diam elit, efficitur vel hendrerit eu, luctus non est. Maecenas blandit mauris vel ante feugiat rutrum.Phasellus hendrerit nunc ac lacus aliquet rhoncus. Mauris ullamcorper turpis mauris, quis posuere elit consectetur sit amet. Fusce vel lectus nunc. Praesent dapibus velit sed felis placerat lacinia.

Donec in diam non purus faucibus vestibulum. Fusce bibendum ligula euismod diam venenatis feugiat. Donec elementum auctor luctus. Aenean vitae diam in enim congue iaculis eget eget velit. Maecenas at nunc et tellus.

Andrew Meredence

Ut eros magna, porta eget neque et, condimentum volutpat nulla. Sed ut ornare erat. Nunc vitae ex et nisl semper bibendum. Nullam ligula justo, vulputate nec ipsum ac, vestibulum rhoncus sem. Phasellus rhoncus ex ut nisi elementum rhoncus. Proin interdum mauris nec erat porttitor pharetra.

Quisque porttitor felis turpis. In fringilla magna libero, in consectetur quam lacinia ut. Phasellus tellus mi, dictum at felis nec, accumsan ultrices purus. Maecenas sodales urna nec lacus posuere, vel ultrices odio ultricies.